Learn everything about the Brazilian market and the opportunities for your company to grow with it.
Football (or Soccer) in Brazil is a cultural phenomenon and an economic success. This sport moves a total of R$ 52.9 billion in the country's economy, which represents 0.72% of the total Brazilian GDP (Gross Domestic Product), of which R$ 37.8 million are from indirect effects.
According to a study by the EY consultancy, the revenue of Brazilian teams reached R$ 7 billion in 2021, a 35% increase over the previous year. The forecast for 2022 is for new growth, which has generated increasing interest from international companies and investors.
As a result, a new market has been consolidated in the country: the sector's revenue went from R$ 2 billion in 2018 to R$ 7 billion even with the pandemic. The projection for 2023 is that more than R$12 billion will be generated by this market.
Likewise, the online search for words and terms related to sports betting continues to grow, as does the advertising investment of betting companies. In the 2022 Brazilian National League, 19 of the 20 teams in Serie A, the most important in the country, are sponsored by these companies.
For Brazilians, according to a survey carried out by Mercado de Inteligência Globo, betting online is a form of entertainment for 60% of the public. Furthermore, 52% use it to increase income and 1 in 6 declared that sports betting is their main source of income.
The frequency and average expenditure of Brazilians also drew attention: 38% made sports bets in the last 7 days and 30% declared having placed a bet yesterday. Only 9.8% of bettors made their last bet within a period of between 3 and 6 months.
Finally, another factor that draws a lot of attention is the motives that interfere with the choice of sports betting site. Speed of payments comes first. Other important factors are sites with a secure connection certificate and partnerships with companies that they know and trust, especially payment intermediaries, such as Paylivre.
There are many business opportunities and the potential for growth in this market in Brazil, both in terms of public and in terms of revenue. Do you want to seize the best opportunities and all the potential that the Brazilian market has to offer?
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